Coolest Photo You’ll See All Day

Doesn’t this look like a Tim Burton movie set? It’s actually Schmidt’s Brewery. I posted a 1970s Schmidt’s ad on the Phillysportshistory site that’s pretty cool and started doing some research on Schmidt’s. What you’re seeing above is the entrance to their brewery, where the Piazza at Schmidt’s now stands. Here’s some info, courtesy of the awesome Philaplaces website (you’ll also find some more great photos there):

Poised on the boundary between Northern Liberties and Kensington, this sprawling 15-acre site was home to Schmidt’s, Philadelphia’s largest and most famous brewery, established in 1860. Schmidt’s was the last survivor of Philadelphia’s brewing industry, closing down in 1987 after over 125 years and leaving Philadelphia without a brewery for the first time in 300 years. Schmidt’s Beer — and its tenacity — was a point of pride for all Philadelphians. The Schmidt’s closure signaled once and for all the end of Philadelphia’s industrial era.

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