Media Kit

Johnny Goodtimes Quizzo Spectacular Media Kit

About Johnny Goodtimes

Johnny Goodtimes is host of nightly quizzos, the remarkably popular bar game that has taken Philadelphia by storm. Johnny has recently been named as the best quizzo host in the city by City Paper.
Though Goodtimes is widely recognized as the Dali Lama of trivia, his background remains a mystery. He was born in a town of 600 people in eastern Virginia and played against Allen Iverson in Boo Williams’ Summer Basketball League. After college, he took his talents to Hawaii, where he was a dolphin trainer, bringing the likes of Kobe Bryant, Al Gore, and Comedian Jon Lovitz into the water with our wetter mammalian counterparts. He then moved to Philadelphia, and after discovering the uniquely-Philly sport of “Quizzo”, successfully started his own empire – hosting the event at 7 locations weekly throughout the city.

About Quizzo

Quizzo, a bar game that came to America a few years ago from Ireland, really seems to have struck a cord in Philadelphia, as thousands of people play at bars and taverns throughout the city every week. The game itself is quite simple: participants play in teams of up to eight people, writing down answers to questions given to them by the quizmaster. The team that scores the highest total points at the end is declared the winner. What separates Johnny from the pack is his unique scoring system, his sense of humor, and a website on which he posts pictures of the winners (and occasionally losers), writing bogus and sometimes hilarious stories about the contests.

Ad Opportunities

In the coming weeks multiple advertising vehicles will be unveiled on johnnygoodtimes.com.

Graphic Ads

Guarantee 50% of page views:

  • Banner (468×60) $150 a month
    Above fold, below site logo.
  • Skyscraper Ad (120×600) $125 a month
    Right sidebar
  • Button (120×120)
    Right sidebar $75 a month

Text Links

  • Always visible link? (Right sidebar) $50 a month

Score Sheets

Score sheets are given to each team and provide several sponsorship opportunities:

  • Banner

    Directly below Johnny Goodtimes logo
  • Advertising boxes
    Across bottom of score sheet. Ideal for coupons or branding.

Email

A weekly reminder email is sent by Johnnygoodtimes.com.

  • Text Ad
    Two text advertising spots are available per email.

Promotions

Johnnygoodtimes.com periodically runs promotions that draw significant spikes in visitors to the web site. These promotions can be run in conjunction with an advertiser for the benefit of both parties. Below is a list of past and future promotional opportunities:

  • Be the Next Johnny Goodtimes. (July 2004)
  • Try out for a reality TV show. (October 2004)
  • Johnny Goodtimes Hall of Fame (November 2004)

    • Contact Johnny Goodtimes

    Johnny Goodtimes
    JohnnyGoodtimes.com
    (215) 327-4191
    johnny@johnnygoodtimes.com

    Significant discounts are available for first time advertisers. Static and
    animated gif and jpg ads are accepted. All Creative must be pre-approved by
    Johnny Goodtimes Productions. Email to advertise@johnnygoodtimes.com
    if you are interested.

    Payment

    Purchase is payable by credit card via Paypal or by check if necessary. Payment is due prior to running of advertisements.

    Demographics

    Johnny Goodtimes Quizzo Spectacular and johnnygoodtimes.com attract a young intelligent audience with expendable income. Look for more detailed demographic breakdown coming soon.

    • 65% of users connect to Johnnygoodtimes.com via a broadband Internet provider such as Verizon DSL or Comcast cable modem. See below survey of broadband users.
    • 10% of users visit johnnygoodtimes.com from their college or university.

    Broadband Demographics

    A survey by the Pew Internet & American Life Project reveals that 59 percent of them (broadband users) are college graduates, compared with 35 percent of dial-up users. Broadband users skew white, with half as many blacks and Hispanics accessing via high-speed connections as through dial-up. Broadbanders are also tech-savvy and experienced – twice as likely to be on the Internet for six years or more (42 percent, versus 20 percent of dial-up users). A January 2003 Nielsen//NetRatings study shows that narrowband skews slightly female (53 percent), while broadband skews slightly male (52 percent).
    Broadbanders spend more time – a lot more time – online than their dial-up counterparts. According to a February 2003 Arbitron/Edison Media Research study, the average broadband user spends 13 hours online per week, compared with 8 hours for people with dial-up connections
    COPYRIGHT 2003 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved.
    COPYRIGHT 2003 Gale Group

    Readership

    Johnnygoodtimes.com readership continues to grow at a rapid pace.

    Search Engine Results

    JohnnyGoodtimes.com scores well with Google.

    Search Term Google Result
    Johnny Goodtimes Number 1
    Philadelphia quizzo 1
    Quizzo 3
    Monday quizzo 6
    Tuesday quizzo 3
    Wednesday quizzo 2
    Thursday quizzo 2